Facts are great — but stories make people care.
This is the heart of my work: turning lived experiences, complex ideas, and everyday magic into narratives that connect. Whether it’s a community profile, a campaign spotlight, or a deeply human moment, I write stories that carry meaning and momentum.
A framework like this helps us anchor our public engagement strategies in trust, empathy, and cultural awareness, ensuring that we are not just informing people, but reaching them in ways…
A risk communications framework is essential because it provides clarity and structure in moments when uncertainty can easily lead to confusion or fear. Without a clear plan, responses can become…
At Rhema Multicultural Centre, we often support communities navigating uncertainty, whether due to public health concerns, policy shifts, or sudden disruptions. We realized that clear, timely, and culturally sensitive communication…
XXX Announces First 15 Grant Recipients of the Alberta Tourism Growth Program Alberta, June 19, 2023 XXX is delighted to announce the 15 exceptional recipients of grants under the Alberta…
Commissioned by the City of Edmonton and produced by Parodos Social Marketing, this piece is part of a broader effort to shed light on the lived experiences of privately sponsored refugees. As a freelance contributor, I was invited to help tell these stories with nuance and care.
The Arrival FLIGHT The nutty, smoky yet refreshing scent of coffee fills Morayo’s olfactory lobes. She pauses and sucks in the delightful aroma. She wonders if she just loves the…
Context This story is a fictional exploration of what it can feel like to live with invisible emotional pain—when a person’s identity, sense of purpose, and inner peace quietly begin…